What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

How does marketing without talking about or promoting our product/service help us create leads and sales?

Your current or future customer is not interested in your product, they are interested in solving a problem or challenge, usually both organizational and personal. By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. Instead of pushing out product information, content is intended to stand out based on elements such as authenticity, thought leadership, experience in solving those problems, etc.

Do i need a website ?

A well-designed website will function as an extension of your company vision, values and services. Not only it will provide visitors with valuable information, but it will also help them to better understand your Unique Selling Proposition